Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
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Search results for "FMCG"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""FMCG"" again in:
Jobs | Agency Showcase | Ad creativeNBA gets serious about cracking UK
25 May 2012 | by John Reynolds
Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...
Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader
23 Mar 2012 | by Rachel Barnes
to scented candles, it has been applied by FMCG brands to describe the inexpensive treats that people ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...
Commercial TV and radio remain strong in Q1
14 Mar 2012 | by Arif Durrani
FMCG and retail sectors were found to have been offset by growth from the finance and motor segments ...
Does funding innovation come before protecting marketing jobs? The Marketing Society Forum
01 Mar 2012
, WCRS For many FMCG brands marketing trumps innovation. Perhaps innovations are marginal, or easily ...
Sky marketer scoops top prize at Brand Event Awards
02 Dec 2011 | by Staff
S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott ...
Is social commerce gaining traction?
02 Dec 2011 | by Adam Woods
FMCG brands more accustomed to shipping product by the tonne, that is fairly easy to believe. When ...
Unilever is on a quest for magic - and failure is an option
03 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Will the FMCG company's 'Crafting brands for life' strategy lead it to embrace more creative and...wonderfully refreshing sentiment from one of the globe's most powerful FMCG brands. Great marketing should not ...
