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Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Engine Group does 'pop art' cover for this week's Marketing

pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...

Mobile adspend soars 157% as FMCG and retail brands follow consumers

Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...

Marketing's Adwatch of the Year 2011

is a similar story for Wickes, which hired FMCG marketer Rob Murray as its marketing director four ...

Sky marketer scoops top prize at Brand Event Awards

S Start Financial Savvy Marketing Asda Student Shopper Card FMCG Abbott ...

Ultimo to enter FMCG arena with beauty line

Lingerie brand Ultimo is making its first foray into FMCG products with the launch of a branded

Digital report: Ecommerce - The great ecommerce opportunity

sophistication toward integrating their physical and online operations, with sales their goal. Meanwhile, FMCG ...

Field marketing - Brands go back to the shop floor

, more than half of all FMCG products are currently sold on promotion, a figure that has steadily risen ...

Power 100: 100 to 50

strength to strength. The Japanese FMCG firm, which also owns Jergens and Molton Brown, has also delivered ...

John Lewis to introduce online fashion magazine

comes soon after FMCG giant Procter Gamble's launch of a digital beauty magazine . ...

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