Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of ...
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Search results for "FMCG"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""FMCG"" again in:
Jobs | Agency Showcase | Ad creativeMindshare retains Unilever media buying in the US
25 May 2012 | by Daniel Farey-Jones
The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...
Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Ex-Shine director Natalie Luke launches consumer start-up
30 Apr 2012 | by Hannah Crown
The sport, entertainment, FMCG and lifestyle shop, which comprises three people, is currently ...
Danone seeks shop for Actimel digital brief
29 Mar 2012 | by Sara Kimberley
The FMCG company has approached agencies with a brief to work across all of Actimel s digital ...
Brand Health Check: Hovis
29 Mar 2012 | by John Reynolds
director of Digital Property Group, and David Golding, partner at Adam Eve, which works with FMCG clients ...
Brand Manager of the Week: Lee Willett
28 Mar 2012
into sales for an FMCG brand. We know that Wall's is getting increasingly famous, thanks, in part, to ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...
