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Unilever partners with News Corp and Viacom for digital content

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

NBA gets serious about cracking UK

Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...

Sector Insight: betting shops

retail, travel and FMCG companies in the UK, Europe and the US and began his marketing career in brand ...

Twitter boss: UK brands 'driving ad innovation'

More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it ...

Brand barometer: Nivea viral campaign reviewed

marked a departure from traditional FMCG awareness strategies by focusing more on depth of engagement and ...

Unilever tops 2012 Marketing Society Awards nominations

Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

Katherine Levy: Nice to see a client urge collaboration over competition

It all began with speculation that Publicis, which services the FMCG giants L'Oreal and P G, was ...

All about ... Brits relocating to the US

. Walmart's power is far greater than Tesco's, and consequently affects nearly every FMCG brand's media plan ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

, with FMCG and retail brands cementing their position among the top spenders....4.8bn in 2011, up by 687m. The 14.4% leap marks the highest growth rate in five years. FMCG became ...

Trading places: this week's people moves

director. At CMW, North will work on a number of the agency s FMCG clients such as Kellogg, Allied Bakeries ...

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