Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
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Search results for "FMCG"
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Jobs | Agency Showcase | Ad creativeThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, retail or FMCG, technology has to be part of the product, the marketing plan and the sales solution ...
Social media: how your research can get the most out of the world's biggest focus group
23 Mar 2012 | by David Benady
service section or marketing, so businesses need a way of integrating those areas. One problem for FMCG ...
Getting behind the IAB figures: Media experts on the rise of mobile
21 Mar 2012 | by Arif Durrani
where spend was going to come from. Intrepid FMCG and retail clients are playing their part in ...
Editor's comment: Welcome - Sony Mobile launch adopts Bravia ethos
21 Mar 2012 | by Noelle McElhatton
either ends of the market scale. In reality, there is no one brand strategy response. Some FMCG ...
Engine Group does 'pop art' cover for this week's Marketing
20 Mar 2012 | by Noelle McElhatton
pop art cover to illustrate this week's feature on FMCG brand owners' response to the downturn and the...particular impact on FMCG brands, with those in the mid-market finding themselves squeezed from both the ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
Big-spending brands in the FMCG and retail sectors have significantly boosted mobile adspend as...search in-store. FMCG brands have also increased their share of total mobile adspend in 2011 to 14.4 ...
Barclaycard, Burberry, Kraft Foods, Universal Music UK, Xbox: Who should be digital marketer of the year?
08 Mar 2012 | by Kim Benjamin
background is firmly in FMCG land: before Xbox, he was media integrated marketing planning manager, EMEA ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
web-based businesses are more product-led than brand-led, like FMCG marketing, and Yahoo! shouldn't be any ...
TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations
02 Feb 2012 | by Staff
TBG Digital has secured nine nominations, including for the FMCG vertical, Best Use of Social ...
