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Unilever partners with News Corp and Viacom for digital content

to the 1950s, when shows were sponsored by the likes of Procter and Gamble, and other FMCG companies ...

NBA gets serious about cracking UK

Europe, we are always looking for commercial partners. We have had tech and FMCG brands in the past, but ...

Mindshare retains Unilever media buying in the US

The FMCG giant behind Lynx and Dove has made a decision not to review its $1.4bn ( 892m) buying ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

perspective and autonomy they once had. One of the biggest shocks to brand management (in FMCG, at least ...

Private View: Dave Trott and Sarah Golding

memorable spokesman, a rare moment of FMCG flair. Really? Why? Pilgrims Choice is a company specialising in ...

How we learned to stop worrying and love failure

melodramatically banned ads did anything other than sell shitloads of FMCG stuff. And our clients at HHCL as a ...

Think BR: BrandZ shows why technology matters

, retail or FMCG, technology has to be part of the product, the marketing plan and the sales solution ...

Shopping for brands

social media - Facebook, Twitter and YouTube in particular. Social media has helped FMCG brands to have ...

Let's get serious

and FMCG in particular, sustaining your purchase intent, or ambushing your competitors' customers with ...

Adwatch (May 16) Top 20 recall: Bird's Eye

fortunes of the brand in the face of what must be the classic FMCG conundrum - how to regain a modicum of ...

 

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