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Unilever partners with News Corp and Viacom for digital content

Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five ...

Campaign Viral Chart: Nike interactive ad nets first place

Facebook, Twitter and the blogosphere. Ads launched more than 30 days ago are not included. Due to ...

Jaguar steps up social media strategy to boost innovation

revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the...According to the Financial Times , citing a person familiar with the subject, Facebook could ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

that this comment is directed at Facebook or Google, both of which have come under fire for their ...

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique.... The app can be accessed from Malibu's UK Facebook page . The app supports Malibu's Malibutique ...

Vimto partners with Vevo to target teens

artist involved has not yet been named. The campaign will drive consumers to the Vimto Facebook page ...

Samsung Olympic spot invites people to 'take part'

launched a video on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The ...

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