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BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons to..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the...According to the Financial Times , citing a person familiar with the subject, Facebook could ...

All about ... Facebook's future

, the motoring manufacturer announced it had decided that advertising on Facebook didn't really work ...

Malibu launches VIP-themed Facebook app as part of summer style activity

Pernod Ricard is rolling out a Facebook app for its Malibu brand, as part of its Malibutique.... The app can be accessed from Malibu's UK Facebook page . The app supports Malibu's Malibutique ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The ...

Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'

. Marketing magazine caught up with Gilbert at Media360 to gauge his reaction to Facebook's historic IPO...Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ...

Subway out-muscles McDonald's on Facebook

Subway UK's Facebook page has overtaken McDonald's equivalent in terms of fans, making it one of..., according to the Facebook metric, has 2,257 consumers "talking about it", more than 6,000 less than Subway ...

Facebook valued at $104bn

Facebook has priced its shares at $38 (£24) as it begins its stock market flotation, valuing the...Facebook is offering about 421 million shares of its common stock at this price. Following high ...

Will Facebook eclipse advertising's big league?

With its long-anticipated initial public offering launching this week, Facebook is about to be

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