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Burberry boosts 'fast fashion' approach with Jubilee campaign

platforms including Facebook, Twitter, Google+, Instagram and Pinterest. The news follows the launch of ...

BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons to..., only that they have to be Facebook friends of the nominator. Winners will be selected by a random draw ...

Unilever partners with News Corp and Viacom for digital content

Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...

NBA gets serious about cracking UK

, more than 260m people follow it on Facebook and Twitter. However, basketball is still a comparative ...

Pepsi Max unites football and music stars in Facebook app

PepsiCo has launched a Facebook app that gives users a "VIP party experience" with Didier Drogba...In the sharable Facebook app users can meet and socialise with the footballers as well as five ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

such as Facebook, the Smirnoff brand manager communicates with 1m people, twice a day - with instant ...

Jaguar steps up social media strategy to boost innovation

revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of ...

Facebook 'plotting ad-tracking system'

Facebook is working on a system to measure the impact of advertising on the platform to address the...According to the Financial Times , citing a person familiar with the subject, Facebook could ...

The changing face of music tie-ups

video of themselves dancing and uploaded it to Smirnoff's or Madonna's Facebook page. In March ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

that this comment is directed at Facebook or Google, both of which have come under fire for their ...

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