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Unilever partners with News Corp and Viacom for digital content

Facebook app from Paramount that allows consumers to access three hours' worth of clips from the company ...

Dove seeks 'brand love' with strategic shift to Facebook

Unilever is switching the focus of its Dove marketing strategy to Facebook, saying it views the...think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do." The ...

Apple cements most valuable brand status as UK's giants slide

by 14% to $19.3bn and it dropped from 28th to 31st place. It was overtaken by Facebook, which ...

Power 100: The UK's top marketers

'best of the best' on Facebook and Twitter. '); // --> ...

Vinnie Jones revealed as new face for 'Make Mine Milk' push

." Jones will also star in a series of online videos under a section of the Make Mine Milk Facebook page ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

don't think you want to make big statements. Otherwise, all of a sudden, everything is about Facebook ...

Glue Isobar wins AkzoNobel DIY digital creative account

Facebook, Twitter, YouTube and Pinterest. In addition to the social media partnerships, it will work with ...

When social media turns bad: dealing with negative comments

kept by a kennel in the snow, sparking accusations from dog lovers on Facebook that it encouraged ...

Facebook's Everson urges marketers to 'make a bet on us'

Sporting a designer denim jacket and bleached blonde hair, Facebook's 40 year-old global ...

Starbucks marketer Ian Cranna on changes at the coffee chain

consumers. Cranna argues that Facebook and Twitter are primarily for engagement. 'Of course we will use ...

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