Mattel hopes Barbie's 50th resonates with three generations
05 Feb 2009 | by Alexandra Bruell
morning show push, and a Barbie Facebook page. A 50 th anniversary microsite ...
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Jobs | Agency Showcase | Ad creativeCandie's banks on Britney Spears' comeback for new campaign
08 Apr 2009 | by Alexandra Bruell
platforms. Sites include britneyspears.com , Facebook , MySpace , and the Spears' Twitter account that ...
Timberland hosts green 'heroes' online
18 Jun 2008 | by Alexandra Bruell
, which includes a Facebook tree-planting application , which was launched this March; a YouTube ...
College students' PR campaign prompts controversy
05 May 2008 | by Ivey Overstreet
fashion label, is coming under criticism for promoting a fake persona complete with a Facebook profile and...tabs included Cee s phone number and addresses to her blog, MySpace page, and Facebook profile. An ...
Campaigns with style
11 Feb 2008 | by Irene Chang
, and on various social networking sites, such as Facebook and MySpace. While the company is moving ...
Positive thinking
22 Oct 2007 | by Tonya Garcia
with YouTube, MySpace, and Facebook, and viral and if it s a giant marketer that hasn t done it before ...
Products and Tools this week
08 Oct 2007 | by Tonya Garcia
or tool have you discovered? Over the last few weeks, I have been using a Facebook application ...
Relevant Mind seeks important place in consumers' thoughts
24 Sep 2007 | by Aarti Shah
launching a Facebook application that lets users display their favorite products. Measurement: Success ...
Effort seeks to implement social Web 'bill of rights'
20 Sep 2007 | by Aarti Shah
popular social networking sites like Facebook and MySpace, trying to influence the way those properties ...
Risk comes with social media's rewards
19 Sep 2007 | by Alexandra Bruell
From MySpace to Facebook and beyond, social networks interactive freedoms make them popular and ...
