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Malibu launches VIP-themed Facebook app as part of summer style activity

shopping and fashion summer activity....The Malibu VIP app, created by Zone, is an online loyalty programme that features content including drinks recipes, games and fashion tips. Every time a user interacts with this content ... music, fashion and exploring the latest styles for their social get-togethers." He added the Facebook ...

Look launches 'Look What I'm Wearing'

Look, IPC Media's weekly fashion title, is launching a multiplatform street style franchise driven...users can share street style photography and get fashion inspiration from their peers. The online ... : "We know from research that women look to other women for fashion inspiration, and we re tapping ... of making fashion accessible to all women. We expect this franchise to significantly increase visitor ...

Trinity Leeds kicks off online hype ahead of 2013 opening

fashion and food." With a year to go before its opening, the shopping complex already has 60% of units ...

The Social Monitor: Mobile hands social power to its users

fashion shoot and uploading the resulting images while skydiving. 'The campaign embraces real people ...

More Th>n to sponsor MSN pet portal

From tomorrow (9 May) a dedicated section of the site will include a range of articles and information about looking after animals, including advice from veterinary professionals, features on pet lifestyle, pet fashions and celebrity pets. The sponsorship, which was negotiated by Publicis Groupe ...

Wonderbra to sell direct for first time with online store

competitions, fashion articles and news. A Get Inspired section of the site will host video content ...

Google marketer Felten notes 'TV works well with digital'

country, which will include a fashion brand. Earlier this week, Marketing revealed that Microsoft ...

Marc Pritchard interview: How P&G 'cracked' social ROI

with this great product for making clothes. It became a fashion statement about superior performance. What I love ...

Diet Coke partners with IPC to boost fashion strategy

, with the launch of a new fashion and beauty site called Style it Light....The Style it Light hub will offer fashion editorial and video content from IPC titles Marie Claire, Look and InStyle, which will be updated daily, targeting 17- to 29-year-olds. The fashion site feeds into Diet Coke's overall brand strategy to integrate itself with the fashion world, re-engage lapsed ...

Tech: Nike rediscovers its leadership position with FuelBands

and values in a 'real world' object. It's an expensive game, however. Fashion brands could have a field day ...

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