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Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

control of its brand experience especially through the use of digital media, beaming its fashion show live ...

Think BR: Brands and the pleasure principle

21 May 2012 | by John Crowther

fashion - think Hollister. But the other, more interestingly, is media. For both Radio 1 ...

Think BR: In whom we trust

18 May 2012 | by Jo Boyd

s Angels and Hawaii Five-O are back. In the UK the Dunlop fashion brand and Dewhurst butchers are being re-launched, while House of Fraser has brought back vintage fashion brand Biba. This serves as a ...

CREATIVE STRATEGY: Peugeot dances with the school of cool

17 May 2012 | by Simon S Kershaw

fashionability had gone the way of velvet jackets, skinny jeans and long hair on men. Well, after flirting

Think BR: Online video - welcome to boom town

04 May 2012 | by Rhys McLachlan

location, including car marque ownership, preferred alcoholic drink and even fashion tribe to customise ...

CREATIVE STRATEGY: Nicolas could turn their vintage ads into something delicious

12 Apr 2012 | by Simon S Kershaw

. Not only would his skinny frame and moustache be fashionable today, but also his service ethic. You ll ...

Think BR: Pinterest - social bookmarking for brands

27 Feb 2012 | by Lexi Brown

boards documenting inspiration. Food and fashion are also popular niches. The site allows brands ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

22 Feb 2012 | by Simon S Kershaw

stunt, EA Games clearly sees the value of good old-fashioned column inches. Simon S Kershaw is a ...

Ceros launches first iPad app for fashion retailer Boden

21 Feb 2012

Multi-channel content marketing platform, Ceros has today launched its iPad app with online fashion retailer, Boden . The app, designed by creative agency FMG, uses the iconic Boden photography and will be published monthly, in-line with... Read more More in branded content from the APA ...

Turning browsers into buyers

13 Feb 2012 | by John Thekanady

.co.uk which include beauty and fashion reviews. It is possible the specialists could be drawn further ...

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