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Easy Living relaunches with news-driven agenda

or fashion pages. Product PROs will enjoy the extended eight pages of shopping and three fashion stories ...

Malcolm Gooderham, TLG: Aspire to be a change-maker

of fashion - and business. Thought Leaders do not go out of business, they become market leaders ...

Richard Mound, IBM: Send in the collaborators

'circle of trust' is to use data in a strategic fashion. We call it 'making friends' with data. Using ...

Year in review: 2011 Money and morals

to transfer to Red. - A month after the riots, Adidas hires John Doe to boost its fashion and lifestyle ... organiser Fashion Rocks. - Fast-food giant Burger King hunts for a PR agency after parting ways with six ...

Campaigns: Consumer - Gok Wan gives new look to Specsavers

Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles ... fashionable brand with strong style credentials - To drive footfall to high street stores. Strategy and plan Fashion and lifestyle journalists from national, consumer, trade and online titles, including ...

The W factor wows London, John Doe Communications

lifestyle media and generate excitement - To cement W's relationship with fashion, music and film ... . Fashion designer James Small created a special belt for W Insiders to wear and launched it on menswear day at London Fashion Week. Celebrities including Noel Fielding, Pixie Geldof, Agyness Deyn and Jaime Winstone ...

Journalists name pet PR shops

Top journalists in the fashion, home and beauty sectors have revealed their favourite PR agencies....as the most popular agencies in each sector. In the fashion sector, journalists said in-house PROs were ... and Tommy Hilfiger. Also popular among fashion journalists were Modus and Lee Publicity. In the beauty ...

Flack: Flack's Week

Catwalk panellist - Nick Ede would appear to be growing into his role as the 'Simon Cowell of fashion ...

Specialist Essays: Alix Robson, APR Communications - Lateral thinking required

is an important commodity. From fashion to food and drink, travel and leisure, interiors, design, watches ... , travel or even fashion agencies, but who find themselves seeking a more lateral approach to the long ... is to protect and position against the vagaries of fashion, so that these brands can live on. VIEWS IN BRIEF ...

Specialist Essays: Rana Reeves, John Doe - How to brand culture

creatives. These activities, including underground fashion, music, board sports, photography and film ... in that market. If you want to talk to fashion people, act like a fashion brand. It's not complicated. - Brand ...

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