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Levi's to launch new global brand in China

'll be targeting an educated 18-28 year-olds who covet fashionable jeans, but may not be able to afford jeans ...

HP adds 7,500 stores to extend APAC retail reach

with various lifestyle retail partners, such as Vivienne Tam fashion boutiques across the region and Electronic ...

Peugeot targets fashion-conscious Chinese for 207CC launch

at fashion-conscious drivers in their early- to mid-30s. Having unveiled the car at the Shanghai Sculpture ... , experiential and point-of-sale initiatives to appeal to an increasing demand for fashionable design among Chinese mid-market consumers. While the print component focuses on presenting the car as a fashion ...

Live Issue... StrugglingTaiwan brands hope for the ‘Hong Kong effect’

that primary sectors like cosmetics, fashion, hotels, restaurants and shops will be the first to see indirect ...

Feature... Korea's new consumer movement

. As T Kim, president and CEO of McCann Worldgroup Korea, notes, the demand for foreign fashion brands has ...

Selling power of retro style

for the growing retro trend. Ironically, it is the only iconic Chinese contribution to global fashion in the 20 ... fashion styles, China s retro is looking to the 1960s and 1970s for inspiration. This might seem strange ... events best consigned to the memory of history. But the fact is that fashion trends in China ...

Adidas chases Olympic glory

fashion brands, adidas chose to stay true to its athletic roots. We wanted to express adidas Olympic ...

Lotte to open high-end outlet in Beijing

to capitalise on the popularity of Korean celebrities and the perception of Korea as an Asian fashion and beauty ...

Profile... Mobile marketer looks to life after phone calls

among mobile users. As an industry, we have to come together in a more cohesive fashion, start letting ...

Feature... Boom or bubble?

in droves when a fashionable alternative becomes available. If you put two key words together, sometimes ...

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