28 Dec 2011
| by Andrew McCormick
to fashion's Forever 21, from the Metropolitan Police to Old Spice.
There may be some better campaigns out ...
.
Brand: Forever 21
Agency: n/a
Social network: Blogger outreach
When US fashion brand Forever 21 launched its second UK store in London's Oxford Street in the summer, it signed up fashion ...
23 Dec 2011
| by Tim Watson and Richard Matthews
recognition
Augmented reality engines that identify clothes will revolutionise the fashion industry and make fast fashion even faster as the supply chain will turn around high end fashion into high street fashion in days.
5. Mobile wallets start to establish themselves
The battle for wallet ownership ...
22 Dec 2011
| by Andrew McCormick
't work. It's a huge process."
Chris Bale, chief operating officer at fashion retailer Boohoo, argued ...
21 Dec 2011
| by Richard Huntington
it s no wonder that marketers love a good trend.
However, call me old fashioned but I can t help feeling ...
20 Dec 2011
| by Nicola Clark
In an era when budgets are facing intense scrutiny, risk-taking has fallen out of fashion. However, while marketers and agencies are at pains to underline the value of marketing to the bottom line, the past 12 months have been littered with marketing mishaps. Here are a few of the worst.
1 ...
20 Dec 2011
| by Jane Simmonds
fashion is in the throes of a radical 21 st century style makeover.
As customers, media ...
be the historic hubs of fashion but proximity is fast becoming less important.
Runway fashion shows - once ...
, with no fewer than 40 designers at New York Fashion Week streaming live videos of their shows online ...
19 Dec 2011
| by Matthew Chapman
Aurora Fashions, the owner of Coast, Oasis and Warehouse, has appointed French Connection digital...fashion brand Radley.
Separately, Coast is looking to develop its signature occasionwear collection ...
.
Aurora Fashions aims to drive the multi-channel proposition of its Oasis brand by appointing Hash Ladha, group multi-channel director at Aurora Fashions, as deputy managing director at Oasis.
Ladha ...
19 Dec 2011
| by Nicola Clark
struggled to resist the opportunity for a good old-fashioned knees-up. With the Queen's golden jubilee ...
16 Dec 2011
| by Sara Luker
Last year s T-shirts were produced by the London College of Fashion and Phil Vickery's Raging Bull ...
and well-known fashion names such as Harold Tillman, chairman of the British Fashion Council and owner of Jaegar and Aquascutum, Dylan Jones, editor of GQ, and George Lamb, the fashion designer and presenter ...
16 Dec 2011
| by Hamish Pringle
-2010 recession, TV airtime was trading at 1980s prices but due to its lack of fashionability many clients failed ...