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Think BR: BrandZ shows why technology matters

23 May 2012 | by Nick Cooper

are usually regarded as distinct from those that impact on fast food suppliers. It s an approach that ...

McDonald's kicks off Absolute breakfast show sponsorship

19 Mar 2012 | by Sarah Shearman

The fast food giant will be promoting its breakfast products, including porridge, breakfast wrap ...

Paper Round (15 Jun) - Which clients are advertising in the national press?

15 Jun 2011 | by Sarah Johnson

outlining an A-Z of its promises and goals. The ad follows the fast food retailer's shift to push a more ...

McDonald's to launch Deck the Halls festive ad

22 Nov 2010 | by Maisie McCabe

unhappy being associated with the fast food giant. Earlier this month, McDonald's reversed its decision ...

Paper Round (16 September) - Which clients are advertising in the national press?

16 Sep 2010 | by Sarah Johnson

fast food giant is responding to a campaign from a health lobby firm which plays on its I m loving ...

Dead burger man used in ad targeting McDonald's

15 Sep 2010 | by Staff

has a high concentration of fast food restaurants. The ad has been called irresponsible by some ...

Paper Round (11 August) - Which clients are advertising in the national press?

11 Aug 2010 | by Sarah Johnson

follows similar offers which have proved successful for the fast food branch as customers aim to collect ...

Paper Round (06 July) - No jobs for graduates, armed police hunt shooter and Cheryl has malaria

06 Jul 2010 | by Sarah Johnson

Graduates are being advised to take work in fast food restaurants or supermarkets if they are ...

Sector insight: Chicken and burger bars

19 May 2010 | by Jane Bainbridge

justify the cost of their meals. However, these attitudes have helped fast food, as it continues to be ...

Paper Round (9 Feb) - a look at the day's newspapers

09 Feb 2010 | by Sarah Johnson

turns out to be a push to a feature about the fast food industry. While tickets to an exclusive' JLS ...

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