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What's in store for 2012?

11 Jan 2012 | by Kate Magee

grow for brands that represent guilty pleasures, such as confectionery, alcohol and fast food, as we ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

07 Apr 2011 | by Nick Hindle, McDonald's

history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ...

Hit or Miss? - KFC revises catchprase in bid to portray healthier image

25 Feb 2011

after more than 50 years. The fast food giant is changing its slogan to 'So Good' in a bid to create a...HOW I SEE IT - NICK MURRAY-LESLIE, CEO, CHATSWORTH Of course, all fast food joints get a ...

Nicky Forrest, Phipps: Gold medal for 2012 comms

17 Sep 2010 | by Nicky Forrest, Phipps

for decent quality fast food sourced with integrity. Its appointment to help recruit and train ...

Harris Interactive launches research to help PR professionals plan campaigns

23 Aug 2010 | by Cathy Wallace

purchases, such as cars, computers, holidays, mobile phones, newspapers or magazines, and fast food, and ...

McDonald's lobbyist Hugh Milward quits to move to TLG

08 Jul 2010 | by David Singleton

Malcolm Gooderham's expanding agency. Milward moved to the fast food giant's UK headquarters in 2006 ...

World Cup 2010: Get ready for a pitched battle

02 Jun 2010 | by Gemma O'Reilly

to match them. Another official sponsor, fast food chain McDonald's, has seen the value of engaging ...

Professional ethics: Should you promote these products?

10 Feb 2010 | by Cathy Walace

tobacco, but do work on oil - what about alcohol or fast food? Where do you draw the line? Tobacco ...

Top comms teams up for CIPR PRide Awards 2009

08 Sep 2009 | by Gemma O'Reilly

for fast food chain Subway has been shortlisted for five separate awards including Best Campaign 10k ...

Opinion: From our Readers - Calorie labels on fast food a step forward

17 Apr 2009

Will last week's government announcement that fast-food and cafe chains are to start displaying calorie counts on menus make any difference to growing levels of obesity?

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