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Who are the top 20 players in the Licensing industry?

Senior marketing manager, McDonald s We are told not to eat too much fast food, so there can be only ...

Pizza Hut launches 'Terminator Pizza' in Terminator Salvation promo

The fast food chain has created a 'Terminator Pizza' and is offering the chance to win tickets to ...

Pizza Hut launches 'Terminator Pizza' in Terminator Salvation promo

The fast food chain has created a 'Terminator Pizza' and is offering the chance to win tickets to ...

Burger King to run Pink Panther kids promo

LONDON - Burger King has signed a deal with Sony Pictures allowing the fast food chain to launch

Licensing: Not in front of the children

Government pressure has made fast food chains shy away from toy promotions and embrace the healthy...Since the knives came out for the fast food giants in December 2003 - the month Tessa Jowell ...

Gordon's Gin deploys chef Ramsay to help 'fix pubs'

copy of Ramsay s Fast Food book. The Diageo brand is also using its link with Ramsay on its website ...

Licensing: Food comes off the licence menu

from being used to promote fast food and treat foods. UNDER THE MICROSCOPE With such retrenchment ...

Licensing: Burger chains stand firm on toy promotions

While KFC has moved to end toy tie-ups, other fast food giants are continuing their liaison with...the table, two of the biggest names in fast food decided to take matters into their own hands. First ...

Entertainment Marketing Handbook: P&I Briefing - The obesity debate: what you need to know

promoting food. It is used to shift everything from cereals to chocolate to fast food. What, then, are the ...

Licensing: Licensors switch focus from kids to grown-ups

distance itself from an overt link-up with fast food was a significant factor. This was further underlined ...

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