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Today's comms pro must offer new solutions for old problems

reputation. Instead, recognizing that the same working mom who saw fast food as a God-send was now part of ...

Weight-loss gaining space as health issue

, Ketchum VP and director of global health and wellness, says reporters are shifting away from blaming fast ...

Burgerville touts sustainability

employees. Tactics McGrath leveraged the popularity of the film Fast Food Nation . We had the ...

Coffee brands go gourmet

competitors of all kinds, small and large coffee companies, fast food operators, and mom and pops, to position ...

Resurgence in Beantown

companies, let s say, that sell fast food are suddenly in the human rights business in other countries they ...

Companies get in on documentary act

Smartest Guys in the Room , Super Size Me (the fast food industry in general; and McDonald s ...

Strange currencies

can t help but love the [fast food burger], she says. I like an American cheese sandwich, says ...

PR Babylon

entire new season of branded entertainment to attend to, including the likes of Fast Food Nation and ...

Mould helps NASA explore comms possibilities

PR that doesn't need to be hyped and packaged like fast food, it's space exploration," says Mould ...

Baja's Live Fresh effort touts healthy lifestyles

doesn't use microwaves or freezers. "They probably have an association with fast food. We thought this ...

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