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Economic downturn knocks $67bn off top 100 global brands

healthier, value-for-money option. The fast food chain's value has increased by 9% while brands such as ...

Jollibee hires Bates for Vietnam push

stores, and Korean rival Lotteria, which has around 20. Fast food is a relatively new category in ...

All About... Brands in animation

dive in. Yes, animation is new and exciting. But it isn t for every brand. Fast food, soft drinks, beer ...

Agencies bow to fast food ban plan

beverages last year in Korea, fast food and carbonated drink brands accounted for almost US$145 million ...

Korea moves to ban junk food ads

SEOUL - Fast food providers are facing the challenge of redesigning their marketing strategy in

Sarft cracks down on ‘happy’ ads

Jacqueline Wu, account director for McDonald s at DDB Guoan in Shanghai, explained that the fast ...

Jollibee fast food chain to air kids TV show

MANILA - To mark its 30th anniversary, Jollibee, the Filipino fast food chain, has created a weekly

Profile... Jerome gives Cambodians a taste of Kentucky

Western fast food restaurant in Cambodia. Although we have some local competition, there s a danger we ...

Café de Coral raises bar in birthday ads

Instead of just a fast food restaurant where people come, eat and go, we hope to offer a total ...

KFC fires up Original Recipe cravings

another fast food restaurant. But we re actually very different, because we serve real food that truly ...

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