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Olympic sponsors McDonald's, Adidas and Coca-Cola are media lightning rods

campaign. The Academy s point is half-valid: it feels odd for fast food and fizzy drinks to be sponsor ing ...

ISBA slams doctors for 'abdicating responsibility' in obesity debate

giving away nine million toys with its happy meals in a big to encouraging children to associate the fast ...

McDonald's pulls out of Iceland

and has no plans to return. The fast food retailer said its decision was principally motivated by a ...

Google tops media brands in latest Superbrands survey

brands showing the biggest improvement were fast food brands, indicating that people are turning to cheap ...

Microsoft overtakes Google to become UK's top consumer brand

's survey reaffirms some of the downturn's winners and losers, with the fast food chains and supermarkets ...

Pizza Hut launches 'Terminator Pizza' in Terminator Salvation promo

The fast food chain has created a 'Terminator Pizza' and is offering the chance to win tickets to ...

Biggest brands: Top 100 global brands by value 2009

documented, consumers are rewarding themselves with treats such as fast food, cigarettes and alcohol. In line ...

Top 10 Marketing moments of 2008

' conversations. Fast food: Comfort-food renaissance The glow returned to McDonald's golden arches as the UK ...

The week in marketing: 25 November 2008

daughters of stars'. Fast food gets healthy McDonald's, KFC, Burger King, Nando's, Subway and Wimpy have ...

Burger King to run Pink Panther kids promo

LONDON - Burger King has signed a deal with Sony Pictures allowing the fast food chain to launch

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