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What's in store for 2012?

grow for brands that represent guilty pleasures, such as confectionery, alcohol and fast food, as we ...

Virgin CMO hints at move into 'key markets'

, Rowken held senior marketing roles with Wendy, the fast food chain, Coca-Cola and Callaway Golf ...

Virgin Group appoints Ian Rowden as chief marketing officer

marketing officer. In 2004 he joined fast food chain Wendy's as its international CMO. He has spent ...

Client View - Nick Hindle, McDonald's: Managing the McFightback

history - a storm in a teacup became a tipping point for the brand. Then Fast Food Nation became a ...

Nicky Forrest, Phipps: Gold medal for 2012 comms

for decent quality fast food sourced with integrity. Its appointment to help recruit and train ...

Paper Round (11 August) - Which clients are advertising in the national press?

follows similar offers which have proved successful for the fast food branch as customers aim to collect ...

Biggest brands: Top 100 global brands by value 2009

documented, consumers are rewarding themselves with treats such as fast food, cigarettes and alcohol. In line ...

Top 10 Marketing moments of 2008

' conversations. Fast food: Comfort-food renaissance The glow returned to McDonald's golden arches as the UK ...

Economic downturn knocks $67bn off top 100 global brands

, value-for-money option. The fast food chain's value has increased by 9% while brands such as Starbucks struggle ...

FRONT PAGE: KFC bid to clean up image after high-profile attacks

association of fast food with obesity was a factor in KFC's decision. KFC is not at the forefront of ...

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