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Today's comms pro must offer new solutions for old problems

30 Jul 2007 | by Lisa Davis

reputation. Instead, recognizing that the same working mom who saw fast food as a God-send was now part of ...

Weight-loss gaining space as health issue

07 Jun 2007 | by David Ward

, Ketchum VP and director of global health and wellness, says reporters are shifting away from blaming fast ...

Burgerville touts sustainability

17 Apr 2007 | by Celeste Altus

employees. Tactics McGrath leveraged the popularity of the film Fast Food Nation . We had the ...

Companies get in on documentary act

14 Mar 2007 | by Keith O'Brien

Smartest Guys in the Room , Super Size Me (the fast food industry in general; and McDonald s ...

Strange currencies

28 Feb 2007 | by Tonya Garcia

can t help but love the [fast food burger], she says. I like an American cheese sandwich, says ...

PR Babylon

11 Sep 2006 | by Randi Schmelzer

entire new season of branded entertainment to attend to, including the likes of Fast Food Nation and ...

Baja's Live Fresh effort touts healthy lifestyles

24 Aug 2006 | by Erica Iacono

doesn't use microwaves or freezers. "They probably have an association with fast food. We thought this ...

Food orgs launch group to counter critical book, movie

14 Jun 2006 | by Michael Bush

Eric Schlosser’s new book Chew on This: Everything You Don’t Want to Know About Fast Food , and the

McDonald's, Disney set record straight on split

11 May 2006 | by Randi Schmelzer

McDonald's to distance itself from fast food's links to obesity in kids. The article prompted a flurry ...

McDonald's ramping up consumer, media efforts

21 Apr 2006 | by Michael Bush

The fast food company's chief executive officer Jim Skinner last week emphasized that the company ...

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