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PR Babylon

11 Sep 2006 | by Randi Schmelzer

entire new season of branded entertainment to attend to, including the likes of Fast Food Nation and ...

PR TECHNIQUE: SWEEPSTAKES - They're not just fun and games. Sweepstakes can win large-scale publicity at minimal cost. Kimberly Krautter looks at how to put the pieces together

08 Oct 2001 | by KIMBERLY KRAUTTER

. Collect-and-win games are popular with soft drink, fast food, and candy companies. Consumers uncover food ...

 

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