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Think BR: BrandZ shows why technology matters

are usually regarded as distinct from those that impact on fast food suppliers. It s an approach that ...

What's in store for 2012?

grow for brands that represent guilty pleasures, such as confectionery, alcohol and fast food, as we ...

Google unveils its answer to Facebook

university friends. The problem Google says is that existing online services turn "friendship into fast ...

Biggest brands: Top 100 global brands by value 2009

documented, consumers are rewarding themselves with treats such as fast food, cigarettes and alcohol. In line ...

Snack brands target teens through social networks

LONDON - Fast food companies and snack brands are using social networks and mobile campaigns to

Marketer of the Year poll 2007

, focusing on young consumers desire for a healthy alternative to fast food and repositioning the product as ...

The Work: New campaigns - The world

Value Menu and remind consumers of the affordability of its fast food. The TV spots centre on ...

Trendspotting goes mainstream

multi-functional products that will perform on a number of different levels. So fast food has to be gourmet-quality ...

The Work: Private View

fast-paced, fast food, frenetic world we're in. So can folk be convinced to squeeze a little Yakult (2 ...

Elvis beats three agencies to land Pizza Hut business

strategy to focus on casual dining rather than fast food.

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