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FEATURE: The new relationships

Collection fashion show, which featured exclusive pieces from 26 designers, to five malls in cities across ...

PROFILE: Shaffer brings PR balance to the low-carb movement

, Shaffer upped her time to four days a week and eventually five, working at home one day a week. When her ...

ANALYSIS Corporate Case Study: Corporate relations help Genentech look to future

over the next five years. Its vision is for the company to become the biotech front-runner. It hopes to ...

The color of pharma money

to be ahead of this curve, illustrated partly by the fact that three of the five finalist campaigns ...

EDITORIAL: WPP's Pfizer assignment reveals just how far holding companies must go to please a client

for WPP to bring together the right individuals from five agencies in seven cities to address the ...

MEDIA ROUNDUP: Health supplements are mixed bag

stations, many of which are now responsible for four to five hours of their own news programming each day ...

MEDIA PROFILE: Yoga Journal stays focused on happy, fulfilled, illuminated living

now practicing yoga, a number that's tripled over the past five years, Yoga Journal remains the only ...

CDC takes comms lead as SARS fears grow in the US

publicly announced, CDC had made approximately 1,300 press calls, issued five press releases, and held ...

OP-ED: Pharmas must rise to global PR challenge AIDS poses

over the next five years to fight AIDS around the world. Looking ahead, the consequences for the ...

AAHP to address lack of health insurance

solution to the issues that coalition raises." The AAHP campaign is centered on a set of five principles ...

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