Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics
10 May 2012 | by Rachel Barnes
word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an ...
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Search results for "Five"
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Jobs | Agency Showcase | Ad creativeApple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
Shell the only one to climb the table and Barclays dropping off the list. By contrast, the top five ...
Sector Insight: soap, bath and shower
09 May 2012 | by Jane Bainbridge
Five Key Trends Soap. Liquid varieties are used by eight out of ten adults and although ...
Save the planet marketing 'won't change consumer behaviour'
03 May 2012 | by Gemma Charles
' campaign as "dated and unfocused". Hall said: "Conceived five years ago, in the days before green ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Dove wins at inaugural Body Confidence awards
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
consumers, "Five out of 10 girls will stop doing everyday activities because they feel bad about how they ...
Alan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
making. Qualitative research conducted by Wendy Gordon for the Advertising Association reveals five main ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
economy, consumer confidence and wider society. Here we highlight five key conference themes ...
ITV signs up Bloo to sponsor 60-Minute Makeover
23 Mar 2012 | by Maisie McCabe
was negotiated by independent media agency John Ayling Associates, will include five, 10 and 15 ...
P&G Marc Pritchard: The full WACL speech
22 Mar 2012 | by Rachel Barnes
. There, one out of five girls don t complete sixth grade, and less than half of the girls attend ...
