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Culver's nears firm selection

29 Oct 2007 | by Michael Bush

for review and is preparing to hear the third round of pitches from five agencies in the first week of

Green angle adds some meat to activist groups' campaigns

27 Sep 2007 | by Irene Chang and Randi Schmelzer

was a nice, friendly ad, we wouldn t be talking about it. Five facts: 1. FAO research shows that ...

Major brands across the board are eager to go back to school

30 Aug 2007 | by Irene Chang

communications, Sara Lee. Five facts: 1 The National Retail Federation predicts each family will spend an ...

Select Registry cook-off builds dining reputation

28 Aug 2007 | by Irene Chang

to submit recipes, with five finalists competing in a live cook-off. Getting people to part with ...

Repositioning brands as healthy requires fact-backed initiatives

13 Aug 2007 | by Irene Chang

piggyback on a trend. Five facts: 1 In a July 2006 ACNielsen survey, consumers identified health ...

McCormick & Co. enlists WS as consumer unit AOR

13 Aug 2007 | by Michael Bush

did not take part in the pitch process. WS competed against five mid- to large-size agencies in the ...

Limited-edition products help garner quick impact, demand

02 Aug 2007 | by Irene Chang

they re in the know. Five facts: 1 Although Pepsi s Ice Cucumber soda is no longer in stock ...

Van Gogh drives vodka trend

17 Jul 2007 | by Craig McGuire

, emerged from retirement five years ago to create and import Van Gogh.) Advertising is not what it once ...

Daytona 500 marks 50th year with marketing blitz at Kroger

28 Jun 2007 | by Irene Chang

. Five facts: 1 Cincinnati-based Kroger is the nation s leading grocery chain, with more than $66 ...

Sampling lets fast-food chains engage new, existing customers

14 Jun 2007 | by Irene Chang

says. Five facts: 1 Sales at quick-service restaurants brought in $136.5 billion in 2005, and the ...

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