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Health kick doesn't scare candy makers

to break through the clutter, says Ilene Smith, VP of the food and nutrition practice at Ketchum. What a ... a balance between the types of food items thrown in a trick-or-treat bag, even health ... , who also founded the Better School Food coalition, argue that receiving full-calorie candy ...

Quality control

/operators with facts and figures about key topics, including food quality, nutrition, and safety. Its ultimate goal ... have made three trips: the global headquarters in Oak Brook, IL; Lopez Foods, a McDonald s beef ... ! read one of the moms blog postings after visiting Lopez Foods. McDonald s has also started running ...

The spirit of generosity

- mixers, food processors, and blenders, for example - with a percentage of the sale going to Komen ... that 50 grants will be donated for food programs. However, finds the survey, seeing (or not seeing ... , the snack food brand from Pepsi Co, wanted to provide an outlet to consumers who were looking for a chance ...

Put public's interest first in a crisis

Arthur Andersen, for example, in the US, or Menu Food s response to the pet food scare last spring ...

A PR Headhunter's Retrospective

, and other key corporate functions. Industries initially seeking them were in the lifestyle, fashion, food ...

Staff must be a crisis comms priority

department, which was just getting ready to launch a new food product that emphasized partying, Eschbach ...

Ogilvy counseling China on food-safety response

officials to help reassure consumers that food manufactured in China is safe....to more closely inspect food exporters, the introduction earlier this month of a recall system ... Food and Drug Administration, along with other ministries involved in the regulation or distribution of food, initially took a defensive stance to questions raised internationally about China s export issues ...

McCormick & Co. enlists WS as consumer unit AOR

] as the flavor expert among consumers, culinary professionals, and food influencers, both online and offline ... . Calhoun said Aaryn Enos, VP of the food/culinary group, will lead the account out of WS Chicago office - its food and nutrition business hub. McCormick doesn t currently have a global AOR. When asked ...

Archer Daniels Midland brings strategy in-house

ADM, which operates hundreds of plants worldwide to process products used in food and industrial markets, is building up its internal PR capabilities. National, corporate image advertising was the primary communication channel ADM employed to reach and influence opinion leaders and public stakeholders ...

Today's comms pro must offer new solutions for old problems

that each familiar situation requires the usual action. When it was under fire for high-caloric food (the ... that the same working mom who saw fast food as a God-send was now part of the health-food revolution, it added healthier food to its menu. The Washington Post notes that this action is a major contributor to McDonald ...

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