28 May 2012
| by Daniel Farey-Jones
including Dementia UK, The Alzheimer s Society, Mencap, BTCV, The Children's Food Trust, The Carers' Trust ...
25 May 2012
| by Will Landell Mills
strongly of late? A demand for more real and healthy food in a world that is ever more detached from nature?
Sure, oatmeal is a kind of super food with its smart, slow burn sugars. But beneath that there is the drive towards simple, plain food, infused with memories of maternal love - warm comfort in a ...
22 May 2012
| by Matthew Chapman
The retailer's like-for-like sales in the UK increased by 0.3% for the year ending 31 March after 2.1% growth in food and a 1.8% dip in general merchandise.
Overall revenues were up 2% to 9.9bn but profits declined.
Profits before tax were down to 658.0m, compared to 780.6m in the previous ...
15 May 2012
| by Zaid Al-Zaidy, chief strategy officer, TBWA\London
I do like the Wilem Dafoe-voice-enabled polar bear campaign - he helps the brand perform a strong disruptive move by elevating Birds Eye out of the sea of frozen food claims and conventions, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ...
11 May 2012
| by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...
09 May 2012
| by Matthew Chapman
's' range with 3,700 products new or revamped. Non-food is growing faster than food while increasing ...
is beginning to scale back its non-food operations in-store. King said: "We don't agree that non-food or big stores have had their day, but we believe we have never made the mistake of putting non-food first ...
09 May 2012
| by Russell Ramsey, executive partner, JWT London
stab at making it entertaining. The couple make the meal scenario is well worn in food advertising ...
02 May 2012
| by Jane Bainbridge
director for Morrisons.com non food business. Before joining Morrisons she worked at fashion retailer White ...
25 Apr 2012
| by Richard Warren, Joint chief executive, DLKW Lowe
, what's the role for such a dominant market leader? Tesco leapfrogged 'food-focused' Sainsbury ...
18 Apr 2012
| by Matthew Chapman
on groceries in-store and scale back the non-food offering in its superstores after the latters' sales did not live up to expectations.
The Tesco Direct non-food e-commerce site currently has 80,000 products ...
of the hypermarket is a slimmed down form focused on food, services and clothing, rather than other non-food items ...