24 May 2012
| by John Owens
it was to win burrito meals. These tweets effectively 'steered', in real time, a food delivery car (Day ...
22 May 2012
| by Sara Luker
Futura Foods has called in PR support to launch its new Greek cheese range, Yamas....supermarkets. Futura Foods aims to widen the appeal of Greek cheeses with the Yamas range, which will be stocked by Tesco, Morrisons and Ocado. According to Futura Foods research, halloumi and feta ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Premier Foods is making another push for its 'Great Little Ideas' multi-brand recipe platform...-from-scratch" trend, by encouraging consumers to use Premier Foods range of brands such as Bisto, Oxo and Sharwood ...
and then an independent panel.
The parties include prepared food using the 'Great Little Ideas' products and an open ...
celebration.
The activity marks Premier Foods' marketing activity around the brand this year, since ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
Former Kerry Foods chief marketing officer Phil Chapman has left the company to join the chocolate...The ex-Unilever marketer took up his new role, heading Kraft s Central and Eastern Europe chocolate division, earlier this month. The position is based in Vienna, Austria.
Chapman held the CMO role at Kerry Foods for more than three years, overseeing development of brands inclu-ding Wall s. He ...
14 May 2012
| by Matthew Chapman
of existing prices lowered. Packaging will be largely transparent to show off the food with the remaining ...
role as a premium food retailer with a growth in shoppers using Simply Foods as their main grocer ...
, excellence and inspiration in products.
Given their shopper base and food hall dynamics I am sure M S can ...
10 May 2012
to explore the interrelationship between food and architecture. We've worked with Fairtrade building ...
favourite food architecture is ...
The Cuccagna monuments made in 18th-century Naples. These were vast architectural structures made from food for epic civic feasts. Cuccagna monuments drew inspiration from ...
04 May 2012
report called
Checkouts Checked Out by the Children's Food Campaign. About the report The report ...
and shaming Asda, Morrisons and
Iceland, which display junk food on four out of five checkouts. Recommendations It was recommended supermarkets should remove junk food from tills, that
the Advertising ...
30 Apr 2012
| by Sarah Shearman
Premier Foods is to launch Angel Delight ice-cream mix in major retailers, following a trial launch...Last August, Marketing revealed the food giant had turned to Facebook to exclusively launch ...
and suggest recipe ideas.
According to Premier Foods, Angel Delight's Facebook page received 49,000 "likes ...
as the original flavour Vanilla.
Lisa Keogh, senior brand manager at Premier Foods, said the product had ...
26 Apr 2012
| by John Owens
Kraft Foods has called on a former Fishburn Hedges director to fill the role of UK head of comms
26 Apr 2012
| by John Owens
Stir PR was asked to drive sales of Jack Daniel's Single Barrel whiskey, pushing the message that each barrel has its own distinct taste. It also needed to create enough buzz to persuade Waitrose to stock the product in the run-up to Christmas.