25 May 2012
| by Sara Kimberley
-based Co-op's 14 roster agencies were based in the North-West. The Co-op's other interests, aside from food ...
24 May 2012
| by Sara Kimberley
Grey London, the incumbent, has declined to repitch for the account, ending its two-year relationship with the food company.
The agency has worked on the 4 million Ryvita ad account since June 2009 and added the digital and social media business last year.
Grey was subsequently appointed ...
24 May 2012
it to the point of being brazen," one notes.
CLIENT
Paul Fraser, managing director, MH Foods
"Whether ...
24 May 2012
| by Stuart Derrick
higher profile. However, with digital moving ever further up the food chain, and brands seeking agencies ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
channels E4, More4, Gold, Dave, Blighty, Good Food, Home, Really, and Watch. It will also be shown ...
22 May 2012
| by Maisie McCabe
Old El Paso, General Mills' Mexican food brand, is to launch a targeted outdoor and digital
22 May 2012
| by Sara Kimberley
and buying.
Toby Smart, brand manager for Wispa at Kraft Foods, said: "Wispa has continued to be a popular ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
, fashion designer Zandra Rhodes CBE, food writer and chef Gizzi Erskine; and interior designer Kelly Hoppen ...
15 May 2012
| by Loulla-Mae Eleftheriou-Smith
The Apprentice s final eight contestants are traditionally asked to create a TV and press or radio campaign, such as last year's pet food task judged by TBWA.
In the previous year former RKCR/Y R chief executive Richard Exon and DLKW Lowe s creative director Tom Hudson and managing partner strategy Rebecca ...
11 May 2012
| by Matthew Chapman
Brands including Kia, HSBC, Iceland, Matalan, L'Oreal, Sony, Everything Everywhere, Spotify, B Q, Boots, Diageo, Sainsbury's, Premier Foods, Nokia and McDonald s took part in the survey, which gathered 333 responses. A total of 4,300 clients on FindGood's database of companies that use marketing ...