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Magazine-driven gatherings make fitness a day in the park

have everything from fitness classes, beauty and wellness consultations, food tastings, samplings ...

Rice giant taps Ali

with former female boxer Laila Ali and the Kids Cafe program of America's Second Harvest - The Nation's Food..., communications manager for Mars Food US, the parent company of Uncle Ben s, said the opening of a Kids Cafe ... Ben s associates at the San Fernando Valley Kids CafŽ, where she cooked and served food to the 50 ...

Formula to help ESPN Zone promote community support, dining experience

Michael Olguin. Definitely food editors are an important part of the campaign. In addition, Olguin said ...

PR Babylon

, including the likes of Fast Food Nation and Tenacious D in 'The Pick of Destiny' . We'll be busy. I do ...

Contest keeps Ball Park top of mind during BBQ season

at Sara Lee Food & Beverage. Strategy The PR team devised a contest for the country's best ... Food & Beverage (Chicago) and MWW Group (East Rutherford, NJ) Campaign: The Great American Hot ...

Chicago is no place for clean image

at fast-food restaurants. Paging Da Bears. Your city is sissifying. The question of whether ...

Markets of tomorrow

-cal food to mobile phones. That, says Perito, factors into Ketchum’s efforts to incorporate the Web ...

All eyes on Germany

tough time, due to German nationalistic pride in their foodstuffs and beer. The food and drink sponsors ...

Companies team up for high-cholesterol campaign

by Porter Novelli, is a national push to educate men about the two sources of bad cholesterol - food

ESPN's PR crew understands how to get fans into the Zone

ESPN Zone in Manhattan, a brilliantly conceived hospitality offshoot of the popular cable channel, provides everything the contemporary sports buff could want: dozens of high-def, big screen TVs (some of them the size of Rhode Island), delectable "dude food," and a loud, stimulating environment to keep ...

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