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Health kick doesn't scare candy makers

24 Oct 2007 | by Irene Chang

, VP of the food and nutrition practice at Ketchum. What a candy company would best be suited to do is ...

Quality control

22 Oct 2007 | by Michael Bush

, including food quality, nutrition, and safety. Its ultimate goal is to help employees more effectively ...

Put public's interest first in a crisis

11 Oct 2007 | by Jason MacDonald

irreparable, damage to a brand. Take Arthur Andersen, for example, in the US, or Menu Food s response to the ...

A PR Headhunter's Retrospective

28 Sep 2007 | by Larry Marshall

, food, and other soft business areas, whereas now they are in virtually every industry, including ...

Making the switch

17 Sep 2007 | by Marc Longpre

consumers. That effort began well before Food and Drug Administration approval for OTC use. Web site w ...

A matter of trust

03 Sep 2007 | by Hamilton Nolan

on a plate after it has been run through a dishwasher repeatedly. For food ratings, a row of chairs ...

Major brands across the board are eager to go back to school

30 Aug 2007 | by Irene Chang

supplies are the main retail purchases, everyone from clothing retailers to food manufacturers get in the ...

Multicultural hits the big league

19 Aug 2007 | by Randi Schmelzer and Michael Bush

Grammy-nominated Latin musicians, games, food, and autograph-signing players. Free for everyone with tickets to ...

Repositioning brands as healthy requires fact-backed initiatives

13 Aug 2007 | by Irene Chang

- including fat and calorie content of food products - as their major concern, according to Adweek. 2 Kraft s ...

Biotech seeks stamp of approval

23 Jul 2007 | by Marc Longpre

by the Food and Drug Administration. It is a long and sometimes grueling process to bring a new drug ...

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