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Put public's interest first in a crisis

11 Oct 2007 | by Jason MacDonald

irreparable, damage to a brand. Take Arthur Andersen, for example, in the US, or Menu Food s response to the ...

Staff must be a crisis comms priority

24 Sep 2007 | by Craig McGuire

. They notified their promotions department, which was just getting ready to launch a new food product ...

Ogilvy counseling China on food-safety response

14 Sep 2007 | by Ted McKenna

officials to help reassure consumers that food manufactured in China is safe....more closely inspect food exporters, the introduction earlier this month of a recall system for ...

US brands in China must take pre-emptive action

13 Sep 2007

Because of the spate of toy and pet food recalls this year, consumers are looking at companies ...

Balancing traditional, new media is essential in crises

09 Aug 2007

This year alone, JetBlue, Taco Bell, the entire pet food industry, the American Petroleum Institute ...

Ogilvy partnership helps counsel Chinese officials

23 Jul 2007 | by Ted McKenna

partnership convened a meeting that included Scott Kronick, president of Ogilvy PR/China, to discuss the food ...

FDA needs a lot of work to retain watchdog status

14 Jun 2007

The Food and Drug Administration, which has had a tough month by any standard, is on the defensive

Reaping PR's rewards

01 Jun 2007 | by Tonya Garcia

food equals or exceeds a leading synthetic fertilizer in most aspects of plant growth , says Rick ...

Pet food industry unites in crisis

17 May 2007 | by Michael Bush

(president of the Pet Food Institute [PFI]): We called this the perfect storm because of the particular way ...

NPA boosts comms in support of supplements

30 Apr 2007 | by Ted McKenna

more restrictive Food & Drug Administration rules, and forestall potential legislation.

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