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A matter of trust

on a plate after it has been run through a dishwasher repeatedly. For food ratings, a row of chairs ...

Nissan's new effort keys into experiential marketing trend

various cities, to India, according to ibnlive.com. 3. Food and beverages lead the way in experiential ...

Safety push touts SUV mastery

series of "SUV Safety Days" at events like state fairs, pro baseball games, and food festivals, the ...

Selling luxury

never before. There are cable channels dedicated to food, home and garden, and fine living. And staple ...

Interview: Karl Greenberg

with their latest Snickers bar-flavored dog food. There are some universals in marketing. PRWeek ...

MEDIA: Automotive PR looks to enter the fast lane. For a group that thrives on innovation and forward thinking, the automotive industry has demonstrated mostly tunnel-vision in their approach to PR. That tack, however, is changing. Claire Atkinson reports

becoming much more inventive about their press. 'They want to be in the sports section, food section and ...

COMMENT: Editorial - Regret does pay for Ford, Nasser

food, lifestyle and business reporters. And when new stores open, an ambassador program is developed ...

In Brief

SALT LAKE CITY: Mrs. Fields Corp., which operates food chains TCBY, Pretzeltime, Original Cookie...SALT LAKE CITY: Mrs. Fields Corp., which operates food chains TCBY, Pretzeltime, Original Cookie ...

MAKING CHARITY PAY: Companies such as Microsoft are becoming more strategic in the way they donate money, goods and services to charity - But is it worth the effort? Can charity buy a corporate image? Steve Lilienthal investigates

America s second-largest food producer. Former corporate communicator Lynn Phares is now ...

CAMPAIGNS: Best strategies and top tactics from the world of PR

, beginning with the Two Hot Tamales, chefs from the TV Food Network. At 2pm, the last SMT aired ...

 

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