Campaigns: Food & Drink - Ryvita is revitalised by ice-cool approach
16 Dec 2011
Campaign: Revitalising Ryvita Client: Ryvita PR team: Wild Card Public Relations Timescale: March-August 2011 Budget: £46,000 Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image. Objectives - To provide...







