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Food & drink: Cheddar record bid has intense result

Seriously Strong Cheddar wanted to articulate that its product is an intense, not strong-tasting, cheese.

Campaigns: Food & Drink - Ryvita is revitalised by ice-cool approach

Campaign: Revitalising Ryvita Client: Ryvita PR team: Wild Card Public Relations Timescale: March-August 2011 Budget: £46,000 Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image. Objectives - To provide...

Food & Drink: Ryvita is revitalised by ice-cool approach

Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.

Meaningful brands at Christmas

Christmas and 64% of people are actively trying to buy only as much food, drink and household items as ...

Food & Drink: Carlsberg calls for a fresh approach

Salt Communications was hired earlier this year to develop a consumer PR campaign to complement Carlsberg's latest marketing drive - That Calls for a Carlsberg.

Food & Drink: Mustard spices up the appeal of herbs

British Herb Trade Association tasked Mustard Communications with promoting the cooking qualities of fresh herbs.

Luxury BRIC by BRIC: the most unstoppable market in the world?

general point holds good when we explore food drink markets too. Chinese consumers are happy to say that ...

Wells and Young's drafts in Boom to reposition Estrella Damm

four-day festival of fine food, drink and entertainment in Regent s Park. Top tapas chef Omar Ollibhoy of ...

Campaigns: Food & Drink - Michel Roux puts service front-of-house

Campaign: Michel Roux's Service Client: The Academy of Food and Wine Service PR team: William Murray Communications Timescale: January-February 2011 Budget: £10,000 The Academy of Food and Wine Service is a professional body promoting careers in food service. William Murray suggested to the...

Campaigns: Food & drink - Stoves' recipe for WI jam festival is a hit

Campaign: The UK's First Ever Real Jam Festival Client: Stoves/Women's Institute PR team: Umpf Timescale: September-November 2010 Budget: £10,000 In 2010 oven manufacturer Stoves became the lead sponsor of the Women's Institute's first ever Real Jam Festival, a competition to find the best amateur...

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