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DM> forecasts ad drop

DM> forecasts ad drop

ZenithOptimedia upgrades adspend forecasts

LONDON - ZenithOptimedia has upgraded its UK and global adspend forecasts, predicting the market...The Publicis-owned media agency forecasts UK adspend will rise to 10.8bn this year, a significant ...

ITV advertising forecasts cut

Forecasts for advertising revenues at ITV next year have been cut amid fears of a 1.5% fall in...LONDON (Brand Republic) - Forecasts for advertising revenues at ITV next year have been cut amid ...

DoubleClick cuts third-quarter forecasts

( 65.8m- 69.9m). However, following last week's events in New York and Washington, the company forecasts ...

Editorial: Futility of forecasts

could be said for a host of forecasts, from Martin Sorrell's graph plotting to ZenithOptimedia ...

Debenhams forecasts higher profits

LONDON - Debenhams is expecting a boost in its profits for 2009, despite sales falling due to in-store layout changes.

Sorrell forecasts bleak 2009

LONDON - Martin Sorrell has given a bleak forecast for 2009, including job losses at WPP in key markets such as the UK.

ZenithOptimedia bucks other forecasts

A forecast from ZenithOptimedia predicting a 4.8% increase in advertising spend this year has been described as highly optimistic by some other agencies and media owners. Their lower predictions suggest that, despite the boost of this summer's World Cup, ad growth will be minimal.

VNU cuts earnings forecasts

LONDON - VNU, the Dutch publisher and market research giant, has warned that full-year earnings growth could fall well below its revised target of 5%.

Business Week forecasts growth

Business Week is predicting its Asia-Pacific circulation will surge past the 75,000 mark by the end of the year from about 72,000 currently. Ms Connie Bennett, who has just been promoted to the New York-based post of senior VP and associate publisher, described the uptrend as "phenomenal",...

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