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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Things we like

22 Mar 2012

. Magazines that smell of garlic Despite forecasts by media agencies of no growth in advertising spend for ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

16 Feb 2012 | by Matthew Chapman

consensus analyst forecasts predict a fall back to 1bn for 2011, any media reports highlighting a decline ...

Private View: Russell Ramsey and Moray MacLennan

19 Jan 2012

faint-hearted." Just a small selection of the cheery forecasts for 2012 from our European leaders. In response ...

New year, new pledges

12 Jan 2012

forecasts: "In 2012, I will be aiming for the creative plaudits of Adele, the financial success of Simon ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering ...

Sector Insight: watches and jewellery

23 Nov 2011 | by Jane Bainbridge

years ago, according to the Office for National Statistics. Mintel forecasts that sales of watches ...

Sector Insight: Desktops, laptops, tablets

09 Nov 2011 | by Jane Bainbridge

; forecasts range from 10% to 50% cannibalisation in the next three years. However, for people creating ...

Sector Insight: Yellow fats and edible oils

12 Oct 2011 | by Jane Bainbridge

more than others. Over the next five years Mintel forecasts the total yellow fats and edible oils ...

Sector Insight: Facial Skincare

21 Sep 2011 | by Jane Bainbridge

, Mintel forecasts it will have reached 1.26bn, a rise of more than 30% since 2011. Even when inflation is ...

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