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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

14 Mar 2012 | by Daniel Farey-Jones

forecasts, which had pegged social media spend for 2012 at $1.33bn ( 851m) in December, but now predicts ...

Razorfish beats rivals to win Lindt global digital business

26 Jan 2012 | by Ian Darby

across all markets. The growth was at the lower end of forecasts, but Lindt said that the launch of its ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering ...

Online adspend hits £2.3bn as entertainment drives growth

05 Oct 2011 | by Sarah Shearman

at 3.4bn and newspapers (regional and national) at 2.7bn. It forecasts that for 2011, online ad ...

Alterian appoints new chief executive and chairman

14 Jul 2011 | by Oliver Luft

to make its forecasts for the year to 31 March 2011. "The Company has some good and competitive ...

Brand Health Check: Nokia

15 Jun 2011 | by Rachel Barnes

margins would be 'substantially below' previous forecasts. One analyst suggested the price could fall to ...

Real Time Bidding: What does it mean for Premium Publishers?

13 Apr 2011 | by Jonathan Wolf, chief business development officer

higher revenues and CPMs for publishers. Admeld recently shared forecasts that RTB will more than double ...

Apple breaks $20bn quarterly revenue barrier

19 Oct 2010 | by Ben Bold

's revenues beat forecasts by 10% and profits were 5% higher than expected. Steve Jobs, Apple s chief ...

WPP returns to growth with 36% profits lift

24 Aug 2010 | by Arif Durrani

's forecasts are expected to be upgraded for the year. Giasone Salati, analyst at Execution Noble, said: "We ...

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