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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

My Media Week: Steve Hyde

and grab a bowl of porridge while I browse. I look over the latest financial forecasts for the group ...

AA reports UK ad spend lifted 2.7% in 2011

continue in 2012, with new AA forecasts tracking a 3.8% increase, fuelled by 8.9% lift for the internet ...

IPA's Gwilliam on why SXSW is assimilating society, cyborg monkeys and all

, says Nigel Gwilliam, as it forecasts the end of privacy as we know it, the next 50 billion networked

GM win is evidence we compete at top level, says Aegis chief

himself to be optimistic on 2013, citing new forecasts from Carat of 5.8% global adspend growth for next ...

Commercial TV and radio remain strong in Q1

In its latest advertising expenditure forecasts out today (14 March), ZenithOptimedia reports that ...

Private View: Russell Ramsey and Moray MacLennan

faint-hearted." Just a small selection of the cheery forecasts for 2012 from our European leaders. In response ...

New year, new pledges

forecasts: "In 2012, I will be aiming for the creative plaudits of Adele, the financial success of Simon ...

ZenithOptimedia upgrades UK advertising outlook for 2011

ZenithOptimedia has upgraded its UK advertising forecasts for 2011 after a stronger than expected

WPP revenues up by 9% in third quarter

and in line with WPP's objective for it to reach 35%-40% in three to four years. WPP forecasts 2012 ...

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