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AA reports UK ad spend lifted 2.7% in 2011

continue in 2012, with new AA forecasts tracking a 3.8% increase, fuelled by 8.9% lift for the internet ...

Commercial TV and radio remain strong in Q1

In its latest advertising expenditure forecasts out today (14 March), ZenithOptimedia reports that ...

Social media ads 'justifying hype' as ZenithOptimedia lifts internet forecast

forecasts, which had pegged social media spend for 2012 at $1.33bn ( 851m) in December, but now predicts ...

Retail revival 'illusory' after disappointing February, says BRC/KPMG

weather. Citigate Dewe Rogerson forecasts grocer Morrisons will report a 6% year-on-year rise in ...

STV forecasts 4% TV ad revenue decline in Q1

STV, the channel-three licensee in Scotland, has forecast its TV ad revenues will be down 4% year on year in the first quarter, as it reports a pre-tax loss of £900,00 after it was hit by the cost of a legal dispute with ITV.

PC: gone mad or just gone?

revenue coming from non-pc products, notably iPads and iPhones , exceeding even their own sales forecasts ...

Lloyds Bank analysts on why media remains significant to economy

forecasts show that media will grow by 2.5% over the next two years, faster than the economy as a whole. It ...

Warc predicts 3.1% growth for UK ad market

, up 14.7%, and Spain to be the worst performer with a 2% drop. Recent forecasts for UK growth in ...

Motion-controlled games double market share

forecasts that consumer-spending cutbacks would have a damaging effect on the market. However, across the ...

Media agencies reduce global adspend forecasts

GroupM and Magna Global have softened their global adspend forecasts for 2012, to 6.4% and 5...The revised forecasts show the WPP media powerhouse largely sticking with its optimistic stance ...

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