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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Retail revival 'illusory' after disappointing February, says BRC/KPMG

06 Mar 2012 | by Matthew Chapman

weather. Citigate Dewe Rogerson forecasts grocer Morrisons will report a 6% year-on-year rise in ...

British Gas marketing director Will Orr on improving public perception of his brand and the energy sector

16 Feb 2012 | by Matthew Chapman

consensus analyst forecasts predict a fall back to 1bn for 2011, any media reports highlighting a decline ...

Motion-controlled games double market share

06 Jan 2012 | by Matthew Chapman

forecasts that consumer-spending cutbacks would have a damaging effect on the market. However, across the ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering ...

Sector Insight: watches and jewellery

23 Nov 2011 | by Jane Bainbridge

years ago, according to the Office for National Statistics. Mintel forecasts that sales of watches ...

Sector Insight: Desktops, laptops, tablets

09 Nov 2011 | by Jane Bainbridge

; forecasts range from 10% to 50% cannibalisation in the next three years. However, for people creating ...

Sector Insight: Yellow fats and edible oils

12 Oct 2011 | by Jane Bainbridge

more than others. Over the next five years Mintel forecasts the total yellow fats and edible oils ...

Sector Insight: Facial Skincare

21 Sep 2011 | by Jane Bainbridge

, Mintel forecasts it will have reached 1.26bn, a rise of more than 30% since 2011. Even when inflation is ...

Sector Insight: Sweet and savoury spreads

20 Jul 2011 | by Jane Bainbridge

competition from cereals, which are seen as both a healthy and convenient choice. Mintel forecasts this ...

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