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Risk management: Brand cover

participation, but it must be affordable and a marketing team's redemption forecasts accurate," he says. "Or a ...

In the Hot Seat - Bruce Burnett

Crisis, what crisis? i2i CEO Bruce Burnett isn't fazed by forecasts of economic strife and the ...

Bellwether: SP spend up in Q4

you ll see sales promotion is not exclusively about BOGOFs. The IPA said client budget forecasts ...

Impact Awards 2007: SP Agency of the Year

% uplift in sales in participating outlets, exceeding forecasts. For the Kerrygold Melt Down Pure Gold ...

Impact Awards 2007: Agency of the Year

participating outlets, exceeding forecasts. ...

Point of purchase - Shopping forecast

. And he s not the only one. Bezier s Shaw forecasts Smartstore-style trials within 18 months, leading ...

The Business: Moves - Webb shifts to new Kellogg role

berry and raisin bars following the launch of the cereal earlier this year. Kellogg forecasts it will ...

Business: Bellwether Report - ISP seeks clarity on IPA's definition of SP

forecasts that 2006 is likely to see little improvement on the record drop in budgets seen in 2005. Last ...

Special Report: Risk Management - Insuring e-platforms

not yet been caught out by getting its forecasts wrong. "The general view is, why spend money on ...

Market Survey: Risk Management - Risk on Trial

potential downside to large-scale success. If redemption rates start to soar beyond initial forecasts, costs ...

 

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