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Live Issue... Taiwan’s China Times must either learn to adapt, or die

- high education, income and social status. Forecasts by his company predict Taiwan s national ...

Jet Airways selects Interpublic

. The news comes amid forecasts that the airline will report heavy losses for its 2008 fiscal year ...

Live Issue... ‘Zero-sum’ forecasts shroud Taiwan

The pressure is on as major spenders continue to slash advertising budgets.

Mainland China online spend jumps 14pc

. Ma also said that Nielsen forecasts that online advertising sales will continue to surge as the year ...

Havas Sports launches in Malaysia

almost of third of the figure will be spent in China. Total Sports Asia, meanwhile, forecasts that sports ...

Regional sponsorship to hit 15-year high

three-year combined average incorporating forecasts estimating growth to sit at almost 30 per cent. Online ...

Brand Health Check... Microsoft risks faith in brand after Xbox crisis

. January 2007: Microsoft chiefs downgrade Xbox 360 sales expectations to 12 million from previous forecasts ...

Olympics to raise adspend by $3bn

, forecasts that sports marketing will hit $18 million growth of 20 per cent in 2008. TSA s chief ...

PwC forecasts strong growth for A-P

HONG KONG – Online advertising in Asia-Pacific is expected to continue its strong double-digit growth for the next four years, according to PricewaterhouseCoopers’ Global Entertainment and Media Outlook 2007 study, released today.

2007 Marketers Poll: Spotlight on digital & The outlook for 2007 (part 2)

, out-of-this-world outdoor executions and are more likely to get it, forecasts Jim Goh, Southeast Asia managing ...

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