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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Commercial TV and radio remain strong in Q1

14 Mar 2012 | by Arif Durrani

In its latest advertising expenditure forecasts out today (14 March), ZenithOptimedia reports that ...

Bottling brand Von Furstenberg

01 Jul 2011 | by Nicola Clark

growth of 26% between 2005 and 2009. Mintel forecasts reasonable growth of 9% from 2010 to 2015, driving ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

, consideration of long-range weather forecasts provides strategic insight that helps to identify the optimum ...

The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

20 Apr 2011 | by Staff

, the royal wedding is getting massive exposure. According to some forecasts, the worldwide TV audience ...

Profile: Kristof Fahy, group brand and marketing director at William Hill

30 Mar 2011 | by John Reynolds

of dual forecasts, fixed odds and hedging. He arrived at William Hill a racing novice, whose ...

Luxury: Because you're still worth it

22 Feb 2011 | by Nicola Clark

that prompted the brand to raise its profit forecasts for the year to 31 March for the second time in ...

World Cup to benefit only a few retailers

04 Jun 2010 | by Joe Thomas

; mso-fareast-language:#0400; mso-bidi-language:#0400;} Verdict, the retail analysts, forecasts that total ...

Helen Edwards on Branding: Always question the 'facts'

02 Jun 2010 | by Helen Edwards

more than I do weather forecasts.' - Charles Saatchi - 'Interpretations are always incomplete. One ...

Marketing's Power 100

26 May 2010 | by Nicola Clark

report. 60. Peter Duffy, Audi As 2008 drew to a close, car industry sales forecasts cut the total ...

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