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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

numbers, forecasts and spreadsheets that prevails elsewhere, an attitude encapsulated by the strategy set ...

Razorfish beats rivals to win Lindt global digital business

26 Jan 2012 | by Ian Darby

across all markets. The growth was at the lower end of forecasts, but Lindt said that the launch of its ...

Review of the Year: Top 10 marketing moments of 2011

19 Dec 2011 | by Nicola Clark

ever-gloomier forecasts presented a headache for Britain's marketers. However, as 2011 has proved, a faltering ...

Sector Insight: Yellow fats and edible oils

12 Oct 2011 | by Jane Bainbridge

more than others. Over the next five years Mintel forecasts the total yellow fats and edible oils ...

Sector Insight: Sweet and savoury spreads

20 Jul 2011 | by Jane Bainbridge

competition from cereals, which are seen as both a healthy and convenient choice. Mintel forecasts this ...

Diageo CMO Andy Fennell: 'The way brands include consumers in marketing creation and execution has changed forever'

01 Jun 2011 | by Atifa Silk

things are much tougher, with slow growth forecasts. The challenge for us is to ensure we are successful ...

Think BR: What a hot, dry summer means for brands

23 May 2011 | by Ross Webster

, consideration of long-range weather forecasts provides strategic insight that helps to identify the optimum ...

P&G sells Pringles for $2.35bn to Diamond Foods

05 Apr 2011 | by Loulla-Mae Eleftheriou-Smith

popcorn brand. The snack company forecasts total revenues of approximately $2.4bn for the newly ...

Nestlé boosts profits and forecasts strong growth

17 Feb 2011 | by John Reynolds

Nestlé, the world's largest food group, has more than doubled its net profits to 34.2bn Swiss francs (£22bn) following the sale of eyecare specialist Alcon in 2010.

Sector Insight: Cooking sauces

08 Feb 2011 | by Jane Bainbridge

forecasts that by 2015 the market will have reached a value of 1bn, up 25% on 2010. Wet/ambient sauces are ...

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