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Think BR: What a hot, dry summer means for brands

, consideration of long-range weather forecasts provides strategic insight that helps to identify the optimum ...

The Marketing Society Forum: Will the royal wedding provide a long-term boost for Brand Britain?

, the royal wedding is getting massive exposure. According to some forecasts, the worldwide TV audience ...

Profile: Kristof Fahy, group brand and marketing director at William Hill

of dual forecasts, fixed odds and hedging. He arrived at William Hill a racing novice, whose ...

Ryanair posts reduced Q3 loss

forecasts of 380m and 400m after tax. Earlier this month, a Spanish court told the low-cost carrier ...

Travel Marketing: Out from under a cloud

mobile marketing. Flatters' company forecasts consumer trends, and, according to him, the timing is right ...

EasyJet profits to soar above £150m as UK passengers increase

, passenger numbers rose 7.9% to 48.7 million. This increase has led easyJet to lift its profit forecasts ...

New York launches global ad campaign

sense of optimism for future visits." NYC Company forecasts that the city will lure 41 million ...

Helen Edwards on Branding: Always question the 'facts'

more than I do weather forecasts.' - Charles Saatchi - 'Interpretations are always incomplete. One ...

Marketing's Power 100

report. 60. Peter Duffy, Audi As 2008 drew to a close, car industry sales forecasts cut the total ...

Biggest brands: Top 100 advertisers 2010

predict the shape and scale of the downturn, instead relying on forecasts that simply justify its own ...

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