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From 1930s 'Brand Man' to today: the evolution of the brand manager

25 May 2012 | by Alan Mitchell

manager's authority. When much of the brand's value is delivered online or by frontline staff, it is ...

Katherine Levy: Data magic is what will bind a client to its media agency

24 May 2012 | by Katherine Levy

thrust of frontline advertising (if a client hates the work, it's death), media agencies are grabbing ...

On the campaign couch ... with JB

03 May 2012 | by Jeremy Bullmore

influence - who works more like an editor than a frontline creator. They can both be wonderful; but you need ...

Power 100 Nxt Gen: Kate Rydings Unilever Q&A

27 May 2011 | by Nicola Clark

you need to thrive. For example when I worked in events I was on the very frontline of marketing and I ...

Virgin Group 'brand guru' Catherine Salway set to depart

29 Mar 2011 | by Nicola Clark

donations it receives go to frontline activities. The foundation aims to create global change by focusing ...

Close-Up: What all of adland should be reading this Christmas

03 Dec 2010

: Frontline Dispatches From The Advertising War has also been reissued. Those eager to keep their creative ...

Moody Britain 2010: Putting the pieces back together

29 Sep 2010 | by Pulse @ McCann London

rife amongst consumers. The worries of women Britain s women were on the frontline of ...

Andrew Walmsley on Digital: Be brave - innovate

08 Sep 2010 | by Andrew Walmsley

, including complacency, numbers and strategy. The frontline troops of big companies often have a feeling of ...

Diary: Water-cooler monitor

06 Aug 2010

restructure. Mick Perry's return 33 mins after three years away from frontline media shows that ...

Global Power List 2010: C - G

02 Jul 2010

believe it? Etienne arrived at Publicis fearful that he wouldn't be given a frontline role to play. "At ...

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